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MPSC Mid-Atlantic Patient Safety Center logo in blue and yellow.
Man presenting on stage, gesturing, holding a clicker against blue background.
MID-ATLANTIC PATIENT SAFETY CONFERENCE 2026, April 20-21, Baltimore.

CLOSING KEYNOTE

APRIL 21, 2026 | 2:45 - 3:45 PM

The Physics of Change: How Ideas Scale, Resistance Breaks, and Transformation Actually Happens

About This Session

As you prepare to return to your teams and organizations, you may feel energized by what you’ve learned—and at the same time keenly aware of the barriers that stand in the way of real change. Organizational inertia, competing priorities, entrenched systems, and resistance at every level can make even the most promising ideas feel impossible to implement.

 

The truth is that there are natural laws that govern change, and these laws can be learned and applied by anyone, in any role, and in any context. You do not need to accept the status quo simply because it has endured. When individuals understand how change truly works, they can overcome resistance, ignite momentum, and help ideas scale across teams, organizations, and entire systems.

 

Based on nearly twenty years of research and his book Cascades, international keynote speaker, bestselling author, and one of today’s foremost experts on transformation and change, Greg Satell will explain the fundamental principles that separate disappointing effort from transformational impact.

 

As the closing keynote of the MPSC Annual Conference, this session defines the work ahead and affirms this convening as the place where a broadened base of expertise from the entire ecosystem comes together to support patient safety. It clearly signals that, in our region, patient safety is the priority, and the work starts here.

Learning Objectives

  • Describe the five natural laws of change and explain how they influence transformation efforts in healthcare organizations.

  • Recognize sources of organizational inertia and resistance that can impede patient safety and quality improvement initiatives.

  • Identify key stakeholders and early adopters who can help build momentum for safety improvement efforts.

  • Apply principles of transformational change to advance a defined patient safety or quality priority within their own team, organization, or community.

Keynote Speaker

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Greg Satell

Co-Founder of ChangeOS, international keynote speaker, and bestselling author of Cascades: How to Create a Movement that Drives Transformational Change

Greg Satell is Co-Founder of ChangeOS, a transformation & change advisory, an international keynote speaker, host of the Changemaker Mindset podcast, and bestselling author of Cascades: How to Create a Movement that Drives Transformational Change. His earlier book, Mapping Innovation, was selected as one of the best business titles of 2017. He has also published more than 50 articles in Harvard Business Review and written for Barron’s, Forbes, Fast Company and other A-list publications. 

A Lecturer at Wharton, accomplished entrepreneur, global executive and one of the foremost experts on transformation and change today, Greg helps organizations overcome resistance to change and build a better future. He speaks to audiences around the world and works with leading organizations, is consistently ranked as one of the top innovation bloggers in the world and was named by IDG as one of “10 Digital Transformation Influencers to Follow Today.” 

Greg was formerly a senior executive for the Publicis Groupe, one of the world’s largest marketing services companies. Before that, Co-CEO of KP Media, which he scaled from a small privately held firm to a market leading, public company valued at $100 million with over 800 employees. It was sold to Ukraine Media Holding in 2010.

A global citizen, Greg spent 15 years living and working in Eastern Europe where, among other things, he managed a leading news organization during Ukraine’s Orange Revolution. You can learn more about Greg on his website, GregSatell.com, follow him on Twitter @DigitalTonto, his YouTube Channel and connect on LinkedIn.

Conference Seating Setup
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